An End to Fast Fashion

Seeing as party season has begun, I thought it would be a good time to write this lil ‘think-about-it’ piece. Many of us are going to have work night-outs, end of exam parties, Christmas parties and then of course (my ALL-time favourite) New Year’s Eve. And what do these normally entail? Usually ordering a thousand dresses from pretty little thing and trying your hardest to narrow them down. Then, some nights out later (plus a couple of photos for the insta of course) one by one the dresses are shoved to the back of the wardrobe, awaiting the next clear out. Since when did it become so easy and accessible for us to have a new dress for every night out? When did that become the norm? And since when did it become shameful to outfit repeat? You know what is shameful, the damage we are doing to our planet for the sake of our wardrobes.

As soon as I was old enough to get my first debit card and I started going on night-outs, I was obsessed with online shopping. Boohoo was my absolute dream, selling dresses for as little as £4, what a bargain! It barely even mattered what it looked like, if it was cheap and bodycon then it was getting added to the basket. Though I was just as bad on the high street too, shooting straight to the sale section and getting excited about anything that was my size and under a tenner.

Fast Fashion.jpg

Illustration by Rachel Berman

It wasn’t until I had a clear out, around two years ago, that I realised just how disgusting my shopping habits were. As I raked through the cheap materialled pieces I thought about how long I’d been wasting my money for.

Social media, especially Instagram, has encouraged this attitude towards clothing with influencers and general users feeling the pressure to show off and inspire with a new outfit every day. SURELY, it’s more talented and useful for followers to see people fashion items in multiple different ways rather than just showing a new dress each time.

I think the goal of 2019 should be to snap out of this stupid, stupid habit and start focusing on a more sustainable wardrobe with items that are needed and loved. We should be saving up and only buying good quality clothing items that we’ll be able to appreciate for years. In the UK alone 350,000 tonnes of clothing go to landfill every year, that’s insane. We are polluting our waters with textile dying and also the use of polyester (which is the most commonly used fabric in the fashion world) releases microfibres when washed, which then contributes to the plastic in our oceans and kills our sea-life. Yep, we are still killing the turtles.

I know that it’s difficult for a fashion lover to change these habits but really this one is ultimately and also currently beneficial to all of us. Minimalist wardrobes with fashion essentials will, in the long run, be cheaper and easier for us to piece together, rather than rifling through endless tops and getting stressed out (my old daily routine).

I’m trying harder to make investments and so should you.

This is the year for all of us to make sustainable fashion the latest trend.

Adele Swordy

More From Adele:

Blog – Coffee and Curls

Instagram – @adeleswordy

More From Rachel:

Portfolio – Rachel Berman


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